Melinda is founder and CEO of Baby2Body the award winning, wellness company for women. She is a Sports and Exercise Psychologist, author and innovator, passionate about wellness, and optimising both health and performance through technology. Melinda founded Baby2body in 2015 and has created a global business helping hundreds of thousands of women all over the world to live healthier and happier lives. A Tech London Advocate, Melinda founded a competition for Health Tech Start-ups, and is an Innovation Tutor for executive education at London Business School. Melinda has led numerous digital projects as a consultant: developed a coaching platform for a wearable fitness device; developed a platform of products and services for people living with chronic diseases; designed the business cases for software programme for electronic health management and heart rates monitoring.